Design and Deliver Smarter Transport Services

Transport networks are under budgetary pressure. Passengers expect more from transport services. Authorities want greater control. Operators are being expected to deliver more.

Intelligent Transport Advisory provides the products and consulting services to connect strategy and technology, data and operations into an integrated, coherent view that works for everyone.

Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard
Transport Infrastructure Payment Systems Bus Transport Rail Transport Mobile Payments Dashboard Customer Double Decker Bus Analytics Dashboard

Digital Products

Our three products, OneContact, 16Dashboard and IDInsight, sit alongside specialist services in strategy, operating model design, ITS integration and bid development. Together, they give clients a practical and structured way to move from concept and procurement through to live operation, oversight and improvement.

OneContact

OneContact

Seamless Customer Support Service for Public Transport

OneContact transforms your Transport App from an information and ticketing tool into a genuine customer experience channel. By connecting the app and website to a secure transport-centric CRM, it enables passenger cases to be captured, routed, tracked and resolved through a clear and auditable workflow. This creates a more responsive feedback loop, transparent and consistent customer experience, while giving Authorities and Operators stronger control over service quality, fulfilment and oversight.

Core Service Modules

  • Log lost items via the Transport App with route, date, time and visual category selection
  • Route selection automatically assigns the case to the responsible Operator
  • Operator staff manage item search and collection fulfilment via the Operator Portal
  • Passengers receive real-time status updates within the Transport App
  • Passengers submit directly from the Transport App, selecting route, category and time of day
  • Selection automatically routes the case to the responsible Authority team
  • Authority retains oversight of all Operator responses before release to the passenger
  • Upheld complaint outcomes recorded against the Operator KPI register (Payment Performance)
  • Post-journey NPS prompt in-app; Promoters (score 0-5) invited to submit a compliment
  • NPS scores logged against passenger record and Operator performance dashboard
  • Compliments automatically routed to the relevant Operator depot manager for sharing with teams
  • Authority reviews and shares or reports with teams
  • Compliment Recognition Rate and NPS trend tracked as KPIs
  • Single in-app channel for all general enquiries and service feedback
  • Cases routed to the relevant Authority team based on category
  • All responses are auditable; First Contact Resolution is the primary KPI
  • Feedback data feeds directly into Authority service improvement reporting
OneContact mobile app
Your branded Transport App allows passengers to submit complaints quickly and consistently, capturing contact details, journey information and case information so issues can be routed, tracked and resolved through OneContact

Key Benefits

  • Single View of Customer ContactOne point for managing lost property, complaints, enquiries, feedback and compliments
  • Seamless App and Website IntegrationDesigned to integrate with the Authority's mobile app and website supplier through a clear specification guide
  • Strengthen Authority OversightClearer visibility of case volumes, trends, response performance and Operator fulfilment activity
  • Ensure Operator ComplianceAuditable workflow helps Operators manage lost property, complaints and feedback in line with contractual obligations
  • Reduce Operational CostsTransport-specific licensing and streamlined workflows reduce cost compared with generic helpdesk platforms
16Dashboard

16Dashboard

Contractual Payment Performance Calculator | Financial Transparency and Payment Control

16Dashboard gives Authorities and contracted Suppliers a clear, interactive view of performance, payment and contractual position. It automates KPI measurement, consolidates service breaches, indexed elements, approved adjustments and payment outputs, and replaces fragmented spreadsheet-based processes with a more transparent and controlled environment. This helps teams understand the operational and financial consequences of service delivery more quickly, while strengthening assurance, governance and payment readiness.

Core Service Modules

A clear, interactive dashboard that brings operational performance, customer measures, service breaches and financial impact into one structured view. It helps Authority and contracted Supplier teams monitor position, understand trends and focus on priority actions.

The core calculation engine that automates KPI measurement, service breach treatment, approved adjustments and payment outputs. This replaces manual spreadsheet handling with a more controlled and auditable process.

Produces clear Service Period payment statements to support invoicing, review and reconciliation. This gives teams a consistent output that is easier to validate and process.

Defined inputs, responsibilities, controls and escalation routes to support consistent operation.

16Dashboard Payment Performance Calculator
An interactive Contractual Payment Performance Calculator dashboard giving Authority and contracted Supplier teams clear visibility of performance, payment drivers and Proforma Service Period payment outputs

Key Benefits

  • Single View of Performance and PaymentBrings operational performance, contractual measures and financial impact together in one structured dashboard
  • Financial Transparency and OpennessShows clearly how KPI performance, breaches, indexed elements and adjustments affect each Service Period payment
  • Supports Authority OversightControlled view of KPI trends, breach positions, payment impacts and validation points for stronger governance
IDInsight

IDInsight

Transport Intelligence and Data Insight | Performance, Revenue and Environmental Oversight

IDInsight gives Authorities and Suppliers a single, trusted view of contracted transport services across performance, revenue, assets and environmental outcomes. It brings together data from ticketing, operational, fleet, maintenance and supplier systems into a single intelligence layer, supported by AI-assisted priority alerts and executive-ready visualisations.

This replaces fragmented, retrospective reporting with clear and current evidence, helping teams plan services, assure delivery, direct investment and demonstrate environmental, commercial and operational value for money with confidence.

Core Service Modules

A summary view of the network's most important performance, revenue and risk indicators. AI and ML driven Priority Alerts surface issues early, so senior leaders can focus attention where it matters most.

An independent view of how contracted services are running in practice, covering punctuality, reliability and delivery against specification. Gives the Authority or Supplier its own evidence for contract oversight and governance.

Visibility of patronage, ticketing, yield and revenue trends. Supports income assurance, fare policy testing and a clearer understanding of how passengers are actually using the network.

Measurement of carbon reduction, clean-air delivery and mode-shift performance against Local Transport Plan commitments. Turns sustainability reporting into consistent and evidenced outcomes.

An independent view of fleet condition, fault trends and maintenance effectiveness. Provides early warning of reliability and safety risk and a stronger basis for fleet and infrastructure investment decisions.

IDInsight Transport Intelligence Dashboard
A single, trusted intelligence layer giving Authorities and Suppliers live visibility of performance, revenue, asset condition and environmental outcomes across their contracted transport network

Key Benefits

  • One Authority ViewReplaces disconnected reports from multiple operators, suppliers and systems with one integrated, Authority or Supplier-owned intelligence layer, so leadership is working from the same evidence
  • Earlier, Better DecisionsAI assisted priority alerts and live visualisations surface risks and opportunities sooner, helping managers act before issues affect passengers or outcomes
  • Independent AssuranceGives the Authority or Supplier its own visibility of performance, revenue and asset condition, strengthening contract oversight, governance and accountability
  • Evidence of Value for MoneyMakes it straightforward to show how public funding translates into service, patronage, environmental and customer outcomes, for taxpayers, residents and elected members

Integrated Solutions

Our Integrated Solutions combines a commercial framework, operating model, digital products and advisory support to help Authorities deliver better transport services. LiteFranchise provides a simpler, value for money and more customer-focused path to network control.

LiteFranchise

LiteFranchise

Commercial and Operating Framework for Authorities | Transport Franchising

LiteFranchise is a packaged commercial and operating framework that gives Authorities a practical route to simplified franchising, centred on customer experience and patronage growth. It helps Authorities secure stronger network control, integrated ticketing and a more consistent passenger offer, without the cost, complexity and organisational burden of a full franchise model.

Built on lessons from major Authority-led transport models, LiteFranchise replaces heavy structural overhead with a leaner, outcome-focused approach built around contract clarity, digital oversight and operational accountability. The result is a more affordable and deliverable model that helps Authorities improve the passenger offer, strengthen trust in the network and grow patronage over time.

Framework Features

A complete, legally structured agreement covering network, fleet, ticketing, customer service, payment mechanism, KPIs, governance, data protection and service exit, ready to tailor and publish.

A clear three-layer model: Authority owns the passenger relationship and strategic oversight; Operator delivers services; assets and liabilities remain off the Authority's balance sheet.

Over 40 ready to publish Authority owned documents, from: fleet branding, TUPE guidance, BSOG methodology, ZEV transition plan, data governance and security incident response.

Annual Patronage Target process, 12-month rolling Growth Plan, Joint Marketing Fund and Initiative Viability Scoring. All contractually binding growth obligations built into the performance payment structure.

A 10-KPI framework across growth, service quality and compliance, with an 85/15 payment split, digital adoption targets and the Gleaming Fleet standard financially incentivising the right Operator behaviours.

Evaluation model, tender response questions, financial model template, double-blind moderation protocol and an Authority Action List. Everything needed for a Procurement Act 2023-compliant process.

LiteFranchise Framework Diagram
The LiteFranchise framework brings together an operating model, contract structure, policies and digital tools into a packaged, affordable path to network control for Authorities

Key Benefits

  • Stronger Authority CapabilityAssists Authorities move from reactive service management to a more proactive, structured and commercially credible role with Operators.
  • Lower Cost and ComplexityAvoids the capital burden and administrative overhead of full franchising by keeping asset responsibility with Operators while enabling stronger Authority oversight.
  • Faster Path to DeliveryProvides a ready-made operating model, contract structure and supporting standards, so Authorities can move forward with greater speed and less development from scratch.
  • Improved Customer FocusCreates a stronger foundation for integrated ticketing, clearer customer ownership and a more consistent passenger experience that supports patronage growth.

Consulting Services

Our consulting services bring together sector expertise, commercial insight and hands-on delivery experience to help Authorities and transport suppliers navigate the challenges of a changing industry. From network strategy and procurement through to digital integration and bid success, we work alongside clients to deliver outcomes that are practical, measurable and built to last.

Fares · Payments · Revenue · Assurance

Fare Strategy, Payments and Revenue Assurance

Advising Authorities on the full spectrum of fare collection and payment, from policy design through to technical delivery and ongoing revenue assurance. We help Authorities make the right strategic choices around fare structure, product range, and concessionary arrangements, then provide technical assurance across the payment systems needed to support them: ETM and validator procurement, contactless and account-based payment architecture, PSP integration, and PCI-DSS compliance.

We also design and implement the revenue reconciliation and data processes that give Authorities a clear, auditable view of every fare collected, protect against revenue leakage, and support grant and subsidy claims including BSOG. Where Authorities are looking to increase digital payment adoption or move towards more integrated, multi-modal ticketing, we provide the strategic and technical roadmap to get there.

Fare Structure and Policy ETM and Validator Assurance Contactless and ABT Architecture PSP and Payment Integration Revenue Reconciliation BSOG and Concessionary Travel Digital Payment Adoption Multi-Modal Ticketing Strategy
Suppliers · Operators · Technology Partners

Bid Writing and Win-Theme Strategy

Support for bus operators, technology providers and transport suppliers in developing bids and tender responses that are genuinely competitive. A strong submission is not simply well written. It reflects a clear understanding of what the client is trying to achieve, articulates win themes that are distinctive and credible, and presents evidence of delivery capability in a way that evaluators find compelling and easy to score.

We work with suppliers from the earliest stages of opportunity assessment through to final submission, helping to identify the strategic positioning that sets a bid apart, structure narratives that flow logically and reinforce key messages and ensure every response is tightly aligned to the evaluation criteria. Where the commercial model is complex, such as in franchised or performance-based contracts, we bring direct knowledge of how Authorities assess bids and what they look for, giving our clients a meaningful advantage at the point of evaluation.

Opportunity Assessment Win Theme Development Bid Strategy and Structure Red Team Drafting and Review Evidence and Case Studies Evaluation Criteria Alignment Franchise and PBR Bids
Strategy · Procurement · Market Engagement

Franchise Strategy and Procurement

Helping Authorities develop a clear, deliverable strategy for taking greater control of their bus network. We advise on the right commercial model for local circumstances, structure a compliant and defensible procurement process, and support Authorities through evaluation, award, and debrief.

Franchise Strategy

Our approach ensures political and stakeholder confidence is built early, that the market is properly engaged before the tender is issued, and that the Authority arrives at contract award with a strong, legally sound outcome.

Franchising Strategy Procurement Act 2023 ITT and Evaluation Design Early Market Engagement Stakeholder Management
Design · Governance · Capability

Operating Model Design and Authority Capability

Designing the operating model that defines how an Authority, its Operators, and its supply chain work together. We establish clear roles, accountabilities, and governance structures across customer management, contract oversight, and service delivery, then build the internal capability for the Authority to run them effectively.

Operating Model

Our aim is always to transfer knowledge and confidence to Authority teams so they can lead their network with credibility, rather than remaining reliant on external support.

Operating Model Design Roles and Accountability Governance Frameworks Authority Capacity Building Team Training and Induction
Digital · Data · Integration

Digital Integration and Data Governance

Helping Authorities design and implement the digital infrastructure needed to run a modern, data-led transport network. We advise on ITS architecture, system integration across ticketing, back-office and passenger-facing platforms, and the data governance frameworks that protect the Authority's interests and meet its legal obligations.

Digital Integration

Our focus is on giving Authorities genuine visibility of network performance rather than a dependency on information filtered through Operators, and on ensuring digital systems are interoperable, secure and built to evolve.

ITS Architecture System Integration Ticketing and Back-Office Data Governance Cybersecurity Standards

Introducing Intelligent Transport Advisory

Intelligent Transport Advisory was established to support national and regional Transport Authorities and Operators design, procure and deliver modern transport services that work for customers. Our vision is to make customer-focused, information-rich and operationally efficient public transport simpler to manage and run. Key members of the team include:

Mark Davies

Mark Davies

Partner

Mark converts transport strategy into transformation delivery. He develops outcome-based roadmaps, mobilises complex programmes, designs and embeds operating models that strengthen service performance and improve the customer experience.

With a background in customer operations, outsourcing and public utilities, he has led major turnaround and transition programmes, applying strong commercial and contract management to secure delivery outcomes.

Mark integrates analytics, marketing and operations to target demand, personalise communication and measure end-to-end performance.

Steve Bulley

Steve Bulley

Partner

Steve is a recognised specialist in smart ticketing, revenue protection and multimodal integration.

He translates commercial, technical and customer requirements into practical ticketing strategies that deliver tangible outcomes.

During his 16 years at Transport for London, he led major initiatives in integrated ticketing, funding and supplier governance, and now advises internationally on multi-modal schemes and fare policy.

Steve applies data-driven analysis to tackle fare evasion, strengthen controls and improve both revenue assurance and passenger experience.

Get in touch

We'd be happy to discuss how Intelligent Transport Advisory can support your transport programme or address a specific challenge.

You can also follow our posts and updates on LinkedIn via Intelligent Transport Advisory.

We look forward to connecting with you and will respond to your enquiry as soon as possible.

Integrated Solutions

Digital Products

Blueprints

Transport Authorities (national and regional)

Operators

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